Category : A leading player in lifestyle decor in e-commerce sector selling party décor items, especially balloons.
Challenge : Difficulty in generating e-commerce leads as well as turning the present leads into sales conversions.
Creative Solution Chartered : OnFleek, with an aim to increase lead generation and conversation, recommended and executed an all-encompassing brand & digital strategy including content development.
Action Taken: OnFleek changed labels to create a brand identity. Then it went on to the propagation of brand-consumer conversation mode by designing curated communication materials like ad copies, blogs, mailers and FAQs.
Insights & Learning : Action taken led to effective management of online brand presence that highlighted the USP and created a brand-consumer connect that is a much required aspect of Brand building.
Impact : Consumers’ understanding of the brand messaging increased leaps and bounds leading to organic lead generation.