Category : An upcoming name in the F&B sphere especially in the domain of customised confectionary.
Challenge : As an upcoming brand, it required unique brand identity to be created along with solutions in integrating packaging.
Creative Solution Chartered : Created Brand Identity and went for integration of the same into packaging.
Action Taken: Designing of a unique logo that was in sync with the brand idea. OnFleek designed rose gold and fuchsia logo; the look and feel of which blends with packaging. This logo designing was followed by package designing. OnFleek made sure that font typography with brand design creates a totally new look and feel.
Insights & Learning : Design and illustration plays an important logo in packaging and building brand personality.
Impact : The brand received high recall and good feedback. Also due to cost effectiveness in packaging the ROI was greater.